Genevieve at loggerhead with distribution companies over LionHeart movie at cinemas

Cinema screening of ‘Lion Heart,’ the directorial debut of veteran
actress, Genevieve Nnaji has been halted due to alleged industry
gang-up.

News Agency of Nigeria (NAN) reports that although the movie was
purchased by Netflix in July, Nnaji’s team announced last Friday that
its cinema screening would commence on Dec. 21.

Following that announcement, a viral statement from the ‘Lion Heart’s
team alleged that the “powers that be” (distribution companies) have
refused to show the movie in their cinemas.

The statement further claimed that one of the major distributors, who
had agreed to show the movie, backed out of the deal after being “arm
twisted”.

Reacting to the statement, Patrick Lee, chairman of the Cinema
Exhibitors Association of Nigeria (CEAN) clarified the association’s
position in a public statement.

He said that the Lionheart team did not adhere to the processes
involved in exhibiting a film in cinemas in the country that’s why most
of its members “rightly refused to take the movie.”

“We expect the movie to come from a licenced distributor, we expect
the movie to be given adequate run time in the cinemas before it is
officially released on other platforms.

“And also for our cinemas to be provided with adequate notice for the
inclusion of the movie in an increasingly crowded calendar.

“It is clear from the approach taken by the Lionheart team that these
processes were not adhered to and most of our members rightly refused
to take the movie.

“It is also important to note that this movie had been signed up by
Netflix months ago, thereby giving Genevieve’s team ample time to secure
a spot on the calendar.

“An option they did not take until quite recently thereby ensuring
the possibility of the movie not being shown by cinemas during their
preferred date.

“Genevieve has starred and produced movies for cinema exhibition in
the past so should be familiar with the way the industry works which is
why this is a cause for concern for us in the cinema association.

“Finally it’s worth pointing out that other movies such as Chief
Daddy, KOB and Merry men had all been slated from early March this year.

“Mo Abudu, AY and Kemi Adetiba who are industry compatriots of
Genevieve’s followed the right approach by scheduling early for cinema
release.

“It’s not fair that they may now possibly have their screen times
reduced because of the rushed inclusion of Lionheart in the cinemas.

“We at the cinema association are also not pleased about the attacks
in the statement on some of our members and the sweeping generalisations
the statement makes,” Lee said.

Lee added that the association expects to seek further clarification
from its author before determining if further action needs to be taken.

NAN reports that ‘Lion Heart’ had successful screenings at the
Toronto International Film Festival (TIFF) and Marakeuch, Morroco and
will be available on Netflix in January, 2019.